Thanks to the recession, many people here in the UK are stuck looking
for work, whether they need full-time employment or simply some
part-time or temporary hours to keep them going. Some industries have
weathered the financial storm better than others, and field marketing is among them,
making it a great choice for people who are looking for flexible
temporary work.
So what are field
marketing jobs ? Field marketing is the process of merchandising
and marketing products ‘in the field’, i.e. at a sales location -
typical field marketing jobs include merchandising products, auditing
products, demonstrating products, conducting sampling campaigns and
staffing experiential marketing initiatives.
Are they suitable for everyone? Well, there are field marketing jobs
suitable for a very wide range of people. The work is generally
temporary and found through field
marketing agencies because relatively few businesses run in-house
field marketing campaigns on a continuous basis. Jobs are often
suitable for students and other young people but there are many jobs
available that require applicants from specific demographics – in some
cases, bespoke field marketing teams are recruited to profile,
ensuring a greater likelihood of making sales to a specific targeted
demographic. This means there are also many field marketing jobs
suitable for older people who may already have retired from their
original line of work, as well as other groups of people who sometimes
find it difficult to find employment.
Field marketing jobs are often perfect for students on summer breaks -
they can help to stem the tide of ever-mounting debts and provide
students with some cash to spend while free from the time constraints
of an undergraduate course. The work is often varied, sociable and -
dare we say it – relatively fun. If you think this sounds like a good
fit for your personality, get in touch with a national field marketing
agency and see if they have any work available. If not, don’t forget
to keep checking back!
